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Has Your Business Started Marketing To Gen Z?

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Manage episode 245626355 series 2365319
Content provided by Jason Parkinson & Mark Hemmer, Jason Parkinson, and Mark Hemmer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Parkinson & Mark Hemmer, Jason Parkinson, and Mark Hemmer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We're back with a new episode next week, but this week we're back in our archives to an episode from last season when Jason & Mark talked about the reason your business should care about reaching a Gen Z audience.
Generation Z is made up of over 65 million people in the United States and by 2020, they will account for 40% of all U.S. consumers. This is a cohort of young people that can't be ignored by your business. With the media's focus on Millennials over the past 10 years, many businesses are still largely talking about that group and not thinking about the next group that's coming through High School and College right now.
Join Jason & Mark as they do a deep dive into a cohort with over $44 billion in spending power.
Show Links:

  continue reading

73 episodes

Artwork
iconShare
 
Manage episode 245626355 series 2365319
Content provided by Jason Parkinson & Mark Hemmer, Jason Parkinson, and Mark Hemmer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Parkinson & Mark Hemmer, Jason Parkinson, and Mark Hemmer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We're back with a new episode next week, but this week we're back in our archives to an episode from last season when Jason & Mark talked about the reason your business should care about reaching a Gen Z audience.
Generation Z is made up of over 65 million people in the United States and by 2020, they will account for 40% of all U.S. consumers. This is a cohort of young people that can't be ignored by your business. With the media's focus on Millennials over the past 10 years, many businesses are still largely talking about that group and not thinking about the next group that's coming through High School and College right now.
Join Jason & Mark as they do a deep dive into a cohort with over $44 billion in spending power.
Show Links:

  continue reading

73 episodes

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