Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Similar to Growing Ecommerce – The Retail Growth Podcast
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Google Advertising uncovered with Ginny Marvin
Manage episode 335485418 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to episode 22 of Growing Ecommerce. In this episode, Mike was lucky enough to speak with Ginny Marvin, Google Ads product liaison. She supports communication and the working relationship between Google's product team on the one hand, and the advertisers and partners who use that platform on the other hand. In this episode you get introduced to Google’s latest resources to help you steer your retail business: your guide to search automation, Google Ads best practice guide and performance max best practices guide.
With these resources and everything Mike and Ginny discuss in this episode you’ll dive deeper into:
- From all search engine marketing to client interactions and product updates. How does Google connect with advertisers? 1:34
- The future of Google Ads? Automation, maximized conversions and machine learning capabilities 8:36
- Business or product Insights? Insights that marketers should really be looking to manage campaigns 18:16
- Differentiation in an automated environment 31:00
57 episodes
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Manage episode 335485418 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to episode 22 of Growing Ecommerce. In this episode, Mike was lucky enough to speak with Ginny Marvin, Google Ads product liaison. She supports communication and the working relationship between Google's product team on the one hand, and the advertisers and partners who use that platform on the other hand. In this episode you get introduced to Google’s latest resources to help you steer your retail business: your guide to search automation, Google Ads best practice guide and performance max best practices guide.
With these resources and everything Mike and Ginny discuss in this episode you’ll dive deeper into:
- From all search engine marketing to client interactions and product updates. How does Google connect with advertisers? 1:34
- The future of Google Ads? Automation, maximized conversions and machine learning capabilities 8:36
- Business or product Insights? Insights that marketers should really be looking to manage campaigns 18:16
- Differentiation in an automated environment 31:00
57 episodes
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Similar to Growing Ecommerce – The Retail Growth Podcast
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
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…
continue reading
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continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
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…
continue reading
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continue reading
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…
continue reading
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