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Bring on the #BizRizz: New Keys to Personal and Corporate Branding via Gen Z with Bella Rose Mortel
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What is Rizz? What is #BizRizz and why do you need it to be successful? Rizz, a 2023 word of the year, is short for charisma. You heard it here first! Beyond surface-level buzzwords, Growing Social Now uncovered a treasure trove of tactical personal branding and corporate branding insights from Bella Rose Mortel in her interview with Barbara Rozgonyi. Listen in to find out how you can bring Rizz to your biz - and your personal brand!
#BizRizz Takeaways for Marketers
Develop an Engaging Corporate Brand Persona
In the age of the “creator economy,” Bella Rose emphasizes audiences connect more with bold personalities than faceless corporations. Give your brand persona an identity that resonates like a relatable character.
Strategically Show Off Your #BizRizz
A dose of infectious energy makes work more motivating and enjoyable for everyone without sacrificing an ounce of productivity. And adding #BizRizz to your company brand connects you with your customer's PR: Personality + Reputation.
Align with Gen Z’s Greater Purpose
Regarding attracting and retaining Gen Z talent, Bella Rose confronted stereotypes that misrepresent Gen Z as wanting to be all about fun without being productive. She explains Gen Z seeks meaningful work aligned with their values. Provide opportunities to contribute to social causes and corporate social responsibility initiatives they care about.
The Future Is Friendly: Embracing the Power of Personality Hires
Bella Rose Mortel's illuminating journey not only demystifies the world of “personality hires” but also provides actionable lessons for marketers seeking to create compelling personal brands and more authentic company branding.
Bella Rose Mortel is a Social Media Strategist at Beehiiv, developing content strategy, creation, and distribution across Twitter, Linkedin, Instagram, and TikTok. Currently based in Austin, TX, she also writes a newsletter, Office Slayers, on being Gen Z in the office. Connect with Bella Rose Mortel on LinkedIn and TikTok
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Barbara Rozgonyi
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