GE Ep 30 [2014]: How Productivity App Lift Got 50,000 Customers Through Its Undervalued Marketing Strategy

Manage episode 184530302 series 1520619
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Today we're talking to Lift Worldwide co-founder and CEO, Tony Stubblebine (relaunched as a coaching platform called on January 1, 2015). With a brand messaging to "succeed at everything", Lift helps you achieve goals by coaching you to success through guidance, encouragement and optional reminders.

Tony is a start-up junkie, previously serving as the CEO of CrowdVine Event Social Networks, part of the launch teams for companies like Wesabe, and Director of Engineering at and O’Reilly Media. Tony wanted to tap into the knowledge of personal coaching and package it into an app to help people become superhuman with the right support.

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