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Your business has to solve a problem
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I recorded this episode a few days after I had a particularly frustrating call with a potential client.
I spent time thinking about why I was frustrated by it and what I can learn from it.
My biggest takeaway, if you are not aligning with the client then end the sales call. Instead of ending the call I worked harder to try to convince them that their current strategy wasn't good enough.... and I tried for 1.5 hours.
I ended up laying out a multiyear plan for them on the phone. The entire call they kept telling me they agreed with what I was saying but that they also just are not going to change. All of that after the call started with them telling me their current strategy isn't working and that they needed a new one.
It was clear after the call that this was a client I wouldn't even enjoy working with, the wrong kind of client.
I should have ended it early and I took it longer than was scheduled. At least I've learned some valuable lessons I won't make again.
The crux of the conversation was around creating a focused plan for their generic product, a product with a potential widespread appeal in a crowded market space.
During this podcast I spend some time discussing the need to have focused marketing and why appealing to everyone means appealing to no one.
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Music by MadReal.
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