3 Tips to Maximize the ROI on Paid Advertising in the 2020 Election Year


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By Dennis Brown. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Marty McDonald is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency. Since 2002, Marty has consulted with small businesses and start-ups to help them succeed online. He's also an author and speaker who is known for delivering ROI for his clients.

During out interview we discuss:

- How and why they came up the name Bad Rhino?

- Marty shares one business super power he wishes he had.

- He shares the #1 strategy they use to get new clients for his business.

- We discuss how to maximize your paid advertising ROI in the 2020 election year.

- Why and how to prepare for fall election season.

- How the crack down on fake news will impact paid advertising.

- Marty shares some winning strategies for retailers that are heavily leveraged during the holiday seasons.

- We discuss the strategy of diversifying your marketing and ad spend beyond Facebook, Instagram and Google.

- The importance of leveraging organic social media as a way to help enhance your ROI.

- Marty shares his favorite growth tool/software.

- He recommends one of his favorite books for the audience.

Marty's websites:


Email questions to info@badrhinoinc.com

228 episodes