#19 - Don't Forget Your Customer! Effectively Using Customer Service & Feedback To Build A Successful Brand W/ Bryan Clayton Growth & Greatness ECommerce podcast

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#19 - Don't Forget Your Customer! Effectively Using Customer Service & Feedback to Build a Successful Brand w/ Bryan Clayton

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Running an eCom brand requires you to consider many perspectives, but how often are you really considering the consumer in your decisions? In this episode, join Scott as he sits down with Bryan Clayton, CEO & Co-Founder of GreenPal, for a conversation on the pivotal role of customer service, improving the trust between brand & community, and the mental frameworks needed to develop a successful, consumer-focused business.

From starting his own landscaping business at 18 to establishing GreenPal as the 'Uber for lawn care' with over 100,000 active users on the app, Bryan shares in-depth learnings and case studies to help you understand customer logic and how to apply it to your brand offering.

Scott & Bryan also discuss the early-stage struggles GreenPal faced, how GreenPal removed sales-sabotaging friction from the customer buying experience, and the strategies they employed to develop the product with their customer in mind.

This episode is a must-listen for entrepreneurs & brand owners who want to figure out how to crack the customer service aspect of their business and keep their customers coming back.

For real-time updates, connect with Bryan:

Books referenced in this episode:

If you enjoyed this episode, connect with us and share your feedback:

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

Chapters

1. G&G eCommerce Podcast Theme (00:00:00)

2. Episode Intro by Scott Seward (00:00:27)

3. Introduction of guest Bryan Clayton (00:01:03)

4. The biggest challenges GreenPal faced in the beginning and how they helped shape GreenPal’s success (00:09:05)

5. How pivotal is customer service & feedback in the growth of GreenPal? (00:20:21)

6. Removing friction from the customer buying cycle (00:32:50)

7. Building the GreenPal marketplace from the ground up (00:36:06)

8. Key books & resources for mindset & mental framework development (00:45:06)

9. Episode Outro (00:49:19)

24 episodes