#22 - Decoding Generation Z: How Zoomers will Redefine the Future of eCommerce & Digital Shopping w/ Will Weeks

Growth & Greatness eCommerce Podcast

For a generational cohort that’s been talked, tweeted, and debated about, there is still a lot to discuss and uncover about Gen Z, what matters to them, and who they really are. Considering this cohort has a disposable income of $360 billion in the US alone, it’s imperative for eCom brand owners to understand this generation’s views on eCommerce & how they shop online.

In this episode, Scott & Ray chat with Will Weeks, Head of Brand and Communications at Student Beans, to really get to know Gen Z, what makes them tick, what makes them likely to convert from cart to purchase, and how much they’ll affect the future of eCommerce and online shopping (hint: this thrifty generation holds A LOT of power).

Will breaks down all the hot trends Gen Z are raving (or concerned) about - like the Buy Now, Pay Later model and how it’s affecting their budget and financial situations, social commerce & live shopathons, and the rise of hustle culture among their peers. This episode also explores why, contrary to popular belief, Gen Z are still interested in physical retail and interacting with storefronts. So find out how to integrate the best of eCom with the best of the mall into one experience!

If you’re still unsure how to spark interest & convert Gen Z, tune in to this enlightening episode. You’ll understand what compels Gen Z to trust and fall in love with a brand and how you can connect with them by understanding and offering solutions to their everyday struggles.
For real-time updates, connect with Will:

• Will Weeks on LinkedIn
• Student Beans LinkedIn
• Student Beans Twitter

To learn more about Student Beans, check out these links:

• Download the new Gen Z and the Future of eCommerce Report
• Speak to a student marketing expert
• Browse more Student Beans insights and resources
• Book a demo of Student Beans’ student marketing technology

If you enjoyed this episode, connect with us and share your feedback:

• Right Hook Digital on Facebook
• Right Hook Digital on Instagram
• Right Hook Digital on LinkedIn
• Watch videos on our YouTube channel

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Chapters

1. G&G eCommerce Podcast Theme (00:00:00)

2. Introduction of guest Will Weeks (00:00:27)

3. What makes the Gen Z different from Millennials and other generational cohorts? (00:02:10)

4. How does Gen Z use and view the Buy Now, Pay Later model & how can brands better harness this model to deliver an optimal buying experience? (00:07:06)

5. The rise of live shopathons and how to deliver value & entertainment to your Gen Z audiences (00:16:03)

6. Building their own brand through reselling & content curation (00:24:23)

7. Phygital mall experience - blending physical & digital retail to capture the attention of the Gen Z (00:28:52)

8. Retention marketing: building loyalty & enthusiasm among your Gen Z customers (00:36:32)

9. Episode Outro (00:40:05)