GMT020: Alyssa Atkins - VP of Marketing at CareGuide


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Alyssa Atkins, VP of Marketing at CareGuide, has mastered the art of smoke testing, automating and scaling user acquisition channels, down to a science. In this episode of Growth Marketing Today, find out CareGuide's 5-step process to exploring and scaling new marketing channels. You'll also learn what Alyssa looks for when hiring for her team (hint: it's not experience or a great resume!).

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  1. Why she values and only hires marketers who have an entrepreneurial mindset
  2. As marketers, how to find the balance between hustling and high-impact activities
  3. CareGuide's 5-step process to smoke test, automate and scale user acquisition channels
  4. How Alyssa hires for their marketing team

Alyssa Atkins is the VP of Marketing and early employee at CareGuide, which owns vertically focused marketplaces for everyday care services, such as,,, and 20 or so others. She takes a data-driven approach to discovering, automating, and scaling profitable marketing channels. Her strengths lay in hiring, scaling marketing channels, and analytics. Alyssa has basic proficiency in HTML, CSS, and SQL.

36 episodes available. A new episode about every 15 days averaging 33 mins duration .