GMT026: Alex Birkett - Growth Marketing Manager at HubSpot


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Having worked at a startup, ConversionXL and HubSpot, Alex Birkett is the right guy to shed some light in how to do growth in a startup, an agency and a billion-dollar company. In this episode of Growth Marketing Today, Alex shares the tactics he used to grow ConversionXL's monthly blog visitors from 125K to 250K. Alex also opens up his tips about doing SEO and getting the most out of conferences and meetups.

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What You'll Learn in This Episode
  1. How Alex grew ConversionXL's monthly blog visitors from 125K to 250K
  2. The content promotion strategy he used at ConversionXL
  3. The growth process at HubSpot
  4. How Alex does SEO at HubSpot
About Alex Birkett

Alex Birkett is a Growth Marketing Manager at HubSpot where he focuses specifically on freemium acquisition strategy. In the past, he's been a startup growth guy at ConversionXL, and before that, at LawnStarter.

Alex's main strengths and focuses are in growth strategy, data analysis, experimentation design, and search engine optimization. He's dabbled in most marketing channels, though. Generally, Alex is quite "T-Shaped" (to use industry jargon), which his deep focus areas being CRO, SEO, and content.

He writes over at Come say hi.

36 episodes available. A new episode about every 15 days averaging 33 mins duration .