The State Of Product-Led Experience with Despina Exadaktylou (GMT067)

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By Ramli John. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
It seems like product-led growth is all the rage in marketing circles these days. What does it actually look like for organizations to be product-led? That's why Despina from ReinventGrowth.co surveyed 40 SaaS organizations and 50 executives who own or lead Product-Led Growth practices. The goal of this was to map, through real examples, Product-Led Growth techniques used and estimate how they affect the customer journey.
In episode 67, you'll learn:
  1. Insights after doing research on 40+ product-led organizations
  2. Big roadblocks you can avoid when transitioning to product-led
  3. The main pillars of product-led organizations
Get the free growth cheat sheet with actionable tips from this episode at https://growthtoday.fm/67
This episode is brought to you by 42+ agency, a demand generation and ops agency for B2B SaaS companies. Book a free roadmapping session with them at https://fourtytwo.agency/gmt
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group AMAs with me and more at https://patreon.com/growthtoday
Show Notes
  • 3:46 – How did Despina become a product-led growth consultant?
  • 5:00 – Actionable insights that Despina found after surveying 40 product-led organizations
  • 6:28 – What are unnecessary friction that marketers were adding in the customer journey?
  • 10:15 – What should product-led organizations be measuring?
  • 11:40 – What are the main pillars for product-led growth
  • 14:45 – What should companies be doing when transitioning from sales-led to product-led?
  • 16:45 – What are some misconceptions about product-led growth?
  • 18:34 – Which organizations are doing a hybrid approach of sales-led and product-led onboarding?
  • 20:08 – Should every company have some product-led growth strategy?
  • 21:08 – What are best practices for product-led onboarding
  • 23:34 – Why implementing product-led needs to be a cross-functional approach
  • 23:24 – Despina's one advice to organizations who are trying to be more product-led
  • 26:34 – Where can people find Despina's work online?

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74 episodes