The State Of Product-Led Experience with Despina Exadaktylou (GMT067)


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It seems like product-led growth is all the rage in marketing circles these days. What does it actually look like for organizations to be product-led? That's why Despina from surveyed 40 SaaS organizations and 50 executives who own or lead Product-Led Growth practices. The goal of this was to map, through real examples, Product-Led Growth techniques used and estimate how they affect the customer journey.
In episode 67, you'll learn:
  1. Insights after doing research on 40+ product-led organizations
  2. Big roadblocks you can avoid when transitioning to product-led
  3. The main pillars of product-led organizations
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Show Notes
  • 3:46 – How did Despina become a product-led growth consultant?
  • 5:00 – Actionable insights that Despina found after surveying 40 product-led organizations
  • 6:28 – What are unnecessary friction that marketers were adding in the customer journey?
  • 10:15 – What should product-led organizations be measuring?
  • 11:40 – What are the main pillars for product-led growth
  • 14:45 – What should companies be doing when transitioning from sales-led to product-led?
  • 16:45 – What are some misconceptions about product-led growth?
  • 18:34 – Which organizations are doing a hybrid approach of sales-led and product-led onboarding?
  • 20:08 – Should every company have some product-led growth strategy?
  • 21:08 – What are best practices for product-led onboarding
  • 23:34 – Why implementing product-led needs to be a cross-functional approach
  • 23:24 – Despina's one advice to organizations who are trying to be more product-led
  • 26:34 – Where can people find Despina's work online?

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79 episodes