Word of Mouth Marketing: Building a System That Really Works with Jason Resnick (GMT066)

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By Ramli John. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Word-of-mouth marketing is one of the most effective marketing strategies when growing a business. According to Hubspot, a whopping 90% believe brand recommendations from friends. But, for most businesses, referrals come in through luck or happenstance. Not for Jason Resnick (also known as Rezzz), who built a couple of successful businesses and have taught thousands of business owners to create systems that make referral a predictable source of new leads.
In episode 66, you'll learn:
  1. How do you create systems so that referral is a predictable source of new leads?
  2. How can freelancers get their first client if you don't have a portfolio?
  3. Why you should focus on a niche
Get the free growth cheat sheet with actionable tips from this episode at https://growthtoday.fm/66
This episode is brought to you by 42+ agency, a demand generation and ops agency for B2B SaaS companies. Book a free roadmapping session with them at https://fourtytwo.agency/gmt
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group AMAs with me and more at https://patreon.com/growthtoday
Show Notes
  • 4:25 – How did Jason get to helping out freelancers grow their consulting businesses
  • 16:35 – How can freelancers get their first client if you don't have a portfolio?
  • 23:12 – Why should freelancers focus on a niche?
  • 18:18 – How do you create systems so that referral is a predictable source of new leads?
  • 30:29 – How do you incentivize current customers to refer you?
  • 32:00 – When are the best moments in a customer journey to ask for a referral?
  • 36:30 – How has Jason's podcast help with his business?
  • 42:42 – Jason's one piece of advice to business owners
  • 44:45 – Where can you find Jason online?

★ Support this podcast on Patreon ★

80 episodes