037: Doug Bawel | The “Top Down” Approach to Building Culture

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Truth You Can Act On:
  1. Have a culture class. Teach all employees about the culture and the vision of your organization. Clarify what the company is looking for in its employees, how they should behave, and how to work and operate as a collective whole towards the culture you’re striving for.
  2. Create a culture of excellence. This can be achieved through internal training and development of your people. Design a learning roadmap specific to your company and have the CEO and executives train and teach the employees.
  3. Mobilize advisory committees. Influence employee engagement by getting groups of people together to solve organizational problems and talk innovative ideas. The group should travel around to different locations getting employees across the company involved in decision-making. Record and publish the meetings and send them out to all employees. Consider traveling around to a new location each month with a different group of people. Talk about the problems employees bring to the meeting and discuss the results of engagement surveys. Let all issues come to the surface, share the group’s solutions, and watch as communication flourishes organization-wide.
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