049: Ali Cudby | Seen. Heard. Valued: How to Increase Business Loyalty

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Truth You Can Act On:

  1. Employee engagement and customer loyalty are connected. A customer's experience is almost always tied back to how your employees are engaging with them. So, think about it - if someone wakes up on Monday and they don't feel connected to the purpose of their company or their boss, they probably won’t be super pleasant to customers.
  2. Seen. Heard. Valued. Everyone wants to feel this way. And when people feel this way, they get excited about being a loyal customer. It’s not a huge shift, it’s accessible - and it happens one step at a time.
  3. Steer clear of ‘flavor of the month’ initiatives. No executive wants to spend time, energy and resources thinking about how they can grow their organization only to have some big announcement and then have it fizzle out. Get everyone on board - aiming for the same bullseye - then reinforce it.

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