Gessica Bicego, Head of Performance Marketing, Blinkist | EP 184


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By Hack To Start - A Podcast Focused On Interesting People And The Innovative Ways They Achieve Success.. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Gessica Bicego is the Head of Performance Marketing, at Blinkist, the platform for bite-sized insights in audio or text.

Gessica is originally from Italy and has a background in computer science, as well as a passion for marketing. She then wanted to accelerate her career and moved to Berlin to join Kayak as a Programmatic Marketing Manager.

Over the last few years, Gessica has been building a Performance Marketing team at Blinkist, an app that enables busy people to listen or read bite-sized insights from books and more.

Blinkist was recently featured as one of the Top Apps of 2017 by Apple - and with over 4 million users and 15M in funding - Blinkist is looking to double its growth in 2018.

Gessica joins us to share her story, how she got into startups, how she’s built a career as a Performance Marketer, what it’s been like working at both Kayak and now Blinkist, what it’s like building a team, and much more.

199 episodes