Sonja Jacob, Content Strategy Team Lead, Drift | EP 190

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By Hack To Start - A Podcast Focused On Interesting People And The Innovative Ways They Achieve Success.. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Sonja Jacob is the Content Strategy Team Lead at Drift.

Sonja kicked off her career in marketing by blogging years back. She quickly realized the power of content and decided to launch her own business as a copywriter and marketing freelancer.

Over the years, Sonja helped create or lead marketing and content efforts for companies like Hubspot, KISSmetrics, Zenefits, and DocSend - and now heads up Content Strategy at Drift.

Sonja joins us to share her story, how she got into startups, her approach to creating valuable content, what conversational marketing is all about and how to get started, how B2B marketing is changing, and much more.

199 episodes