The Audi Sudden Unintended Acceleration Episode


Manage episode 205297784 series 1755786
By Larry Webster and By Hagerty: For People Who Love Cars. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In the early eighties, the Audi 5000 was the must-have German sedan. Then some owners reported that the car had a mind of its own, accelerating wildly out of control with the driver powerless to stop it. Then 60 Minutes ran a segment that featured a rigged Audi accelerating without the driver pressing the gas. Our guest is Tom McDonald, who was Audi’s PR chief during this tumultuous time. He recounts the hysteria, the sales collapse, and the valuable lessons learned.

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