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The Audi Sudden Unintended Acceleration Episode

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Manage episode 205297784 series 1755786
Content provided by Larry Webster and Hagerty Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Larry Webster and Hagerty Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the early eighties, the Audi 5000 was the must-have German sedan. Then some owners reported that the car had a mind of its own, accelerating wildly out of control with the driver powerless to stop it. Then 60 Minutes ran a segment that featured a rigged Audi accelerating without the driver pressing the gas. Our guest is Tom McDonald, who was Audi’s PR chief during this tumultuous time. He recounts the hysteria, the sales collapse, and the valuable lessons learned.
  continue reading

90 episodes

Artwork
iconShare
 
Manage episode 205297784 series 1755786
Content provided by Larry Webster and Hagerty Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Larry Webster and Hagerty Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the early eighties, the Audi 5000 was the must-have German sedan. Then some owners reported that the car had a mind of its own, accelerating wildly out of control with the driver powerless to stop it. Then 60 Minutes ran a segment that featured a rigged Audi accelerating without the driver pressing the gas. Our guest is Tom McDonald, who was Audi’s PR chief during this tumultuous time. He recounts the hysteria, the sales collapse, and the valuable lessons learned.
  continue reading

90 episodes

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