How Japanese Companies Rebranded in the United States after WWII


Manage episode 206681418 series 1067405
By Hagley Museum and Library and Hagley Museum. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
From Honda to Nikon, Kawasaki to Nintendo, Japanese brands are ubiquitous in America with a reputation for quality and reliability— but this wasn’t always the case. Around the time of World War II, most Americans were loath to buy Japanese products, not only because of the conflict, but because their goods on American shelves were often shoddy and cheap. How did Japanese companies turn that hostility into hospitality — and why did American consumers change their minds? William Chou is a Ph.D. candidate in history at the Ohio State University.

89 episodes