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This week James and Brendan welcome their very first guest! Down Swayze comes from the world of branded content and the use of internet me mes to create corporate synergy. Its hard times for big corporate America in the Internet age, and they need them virals. Down Swayze talks us through how he sucessfully cultivates the platform buzz mega viral shit. Also the internet memes and me me's, viral social shit, talking babies. Its a dirty game, but somebody has got to play it. Try to pay attention and you just might win the Argggg, or maybe even maximize your organic reach!
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