122: Interview with Scott Severson of Brandpoint

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Manage episode 244938731 series 2286413
By Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Our interview episode for October features Scott Severson, president of Brandpoint. He talks about the content marketing strategies and tactics involved in employer branding. And he offers ideas for getting started, measurement and how a positive employer brand supports an organization's recruiting and reputation.
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124 episodes