Ep. 403 – Steve Kantscheidt, Founder & CEO at Humantel, on how to add Strategy to Market Research

Happy Market Research Podcast

This episode was recorded in March 2020.

My guest today is Steve Kantscheidt, Founder & CEO at Humantel.

Founded in 2020, Humantel conducts large scale longitudinal studies designed to uncover hidden motivations of consumers including feedback from 100,000+ people across 50 countries, per channel, per year.

Prior to founding Humantel, Steve has held senior research positions at Latitude Research, Universal Music Group, Showtime Networks. Additionally, he founded THREE Group, an independent marketing and brand consultancy, and operated as its CEO for 11 years.

Find Steve Online:

LinkedIn: https://www.linkedin.com/in/stevekantscheidt

Website: https://www.humantel.com/

Find Jamin Online:

Email: [e-mail]

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil

Find Us Online:

Twitter: www.twitter.com/happymrxp

LinkedIn: www.linkedin.com/company/happymarketresearch

Facebook: www.facebook.com/happymrxp

Website: www.happymr.com

Music:

“Clap Along” by Auditionauti: https://audionautix.com

Epidemic Sound: https://www.epidemicsound.com/

This Episode is Sponsored by:

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[00:00:00]

Jamin Brazil: Hey everybody. Thanks very much for tuning in. You're listening to the Happy Market Research podcast. My guest today is Steve Kantscheidt, founder and CEO of Humantel. Founded in 2020, Humantel conducts large scale longitudinal studies designed to uncover hidden motivations of consumers, including feedback from over 100,000 people across 50 countries per channel, per year. Prior to founding Humantel, Steve has held senior research positions at Latitude Research, Universal Music Group, Showtime Networks. Additionally, he has founded THREE Group, and independent marketing and brand consultancy leveraging research and has operated in that company as a CEO for 11 years. Thank you Steve for joining me on the Happy Market Research podcast today.

[00:00:49]

Steve Kantscheidt: Thank you Jamin, it's a pleasure to be here.

[00:00:50]

Jamin Brazil: I'd like to start out with a little bit of context. Tell us about your parents and how they informed what you're doing today.

[00:00:57]

Steve Kantscheidt: It's funny that's where you started. When I was mentioning to colleagues what we were going to talk about, they've heard this story from me many times. I have always said to my mother that whatever I do, they are my partners. And my parents are pretty interesting people in the sense that both of them were high school dropouts. Sort of prepared themselves for more difficult lives than they perhaps needed, but they were incredibly smart, incredibly hard working, and in a lot of ways they were hustlers long before their time.