#33 Business - Branding

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By Christos Socratous. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
People don't want to buy your products. I know it sounds like a shocker but it's the raw truth! People want to buy your brand, the feeling they get when they purchase your service/product. Think about Apple, coca cola, all these huge brands. THEY ARE BRANDS!! People buy IPhones now just because they have the little apple on them. Not saying it's easy but it's everything. All these big brands went through a roller coaster until they established themselves. Get on your rollercoaster and make your brand!

101 episodes