676: The Right Way to Get Your First 1,000 Customers

22:35
 
Share
 

Manage episode 230529296 series 7702
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
Thales Teixeira, associate professor at Harvard Business School, believes many startups fail precisely because they try to emulate successful disruptive businesses. He says by focusing too early on technology and scale, entrepreneurs lose out on the learning that comes from serving initial customers with an imperfect product. He shares how Airbnb, Uber, Etsy, and Netflix approached their first 1,000 customers very differently, helping to explain why they have millions of customers today. Teixeira is the author of the book "Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption."

682 episodes available. A new episode about every 6 days averaging 23 mins duration .