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47 – Are You Underrating Human Behavior?
Manage episode 229080659 series 2158648
The most underrated reason for failing to hit digital marketing goals isn’t tech or execution, but failure to understand human behavior. We can’t lose sight of what we’re asking people to do as part of our campaigns, or else all the optimization won’t matter. All that, plus ye old prospector, mud pies in carpets, and Peter’s all-too-unsurprising World Series predictions.
Thanks to Xpressdocs for helping us spread the awesome, yo!
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
340 episodes
Manage episode 229080659 series 2158648
The most underrated reason for failing to hit digital marketing goals isn’t tech or execution, but failure to understand human behavior. We can’t lose sight of what we’re asking people to do as part of our campaigns, or else all the optimization won’t matter. All that, plus ye old prospector, mud pies in carpets, and Peter’s all-too-unsurprising World Series predictions.
Thanks to Xpressdocs for helping us spread the awesome, yo!
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
340 episodes
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