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Content provided by Jared Johnson and Shift Forward Health. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jared Johnson and Shift Forward Health or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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50 – Will B2B Always Be Boring?
Manage episode 230708181 series 2158648
Content provided by Jared Johnson and Shift Forward Health. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jared Johnson and Shift Forward Health or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sarah Bennight, marketing strategist for Stericycle, knows how to keep B2B marketing from being boring. Just ask Viollet the Llama (yes, that's the correct spelling), one of the most talked-about booth stars of HIMSS19. While B2B marketing tends to focus on analytics, at the end of the day we’re all still humans with human emotions — and there’s your “in.” All that, plus the power of the right mentor and what a marketer says at middle school career day.
Thanks to Xpressdocs for helping us spread the awesome, yo!
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
338 episodes
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Manage episode 230708181 series 2158648
Content provided by Jared Johnson and Shift Forward Health. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jared Johnson and Shift Forward Health or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sarah Bennight, marketing strategist for Stericycle, knows how to keep B2B marketing from being boring. Just ask Viollet the Llama (yes, that's the correct spelling), one of the most talked-about booth stars of HIMSS19. While B2B marketing tends to focus on analytics, at the end of the day we’re all still humans with human emotions — and there’s your “in.” All that, plus the power of the right mentor and what a marketer says at middle school career day.
Thanks to Xpressdocs for helping us spread the awesome, yo!
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
338 episodes
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Similar to Healthcare Rap
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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continue reading
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…
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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