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50 – Will B2B Always Be Boring?
Manage episode 230708181 series 2158648
Sarah Bennight, marketing strategist for Stericycle, knows how to keep B2B marketing from being boring. Just ask Viollet the Llama (yes, that's the correct spelling), one of the most talked-about booth stars of HIMSS19. While B2B marketing tends to focus on analytics, at the end of the day we’re all still humans with human emotions — and there’s your “in.” All that, plus the power of the right mentor and what a marketer says at middle school career day.
Thanks to Xpressdocs for helping us spread the awesome, yo!
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
338 episodes
Manage episode 230708181 series 2158648
Sarah Bennight, marketing strategist for Stericycle, knows how to keep B2B marketing from being boring. Just ask Viollet the Llama (yes, that's the correct spelling), one of the most talked-about booth stars of HIMSS19. While B2B marketing tends to focus on analytics, at the end of the day we’re all still humans with human emotions — and there’s your “in.” All that, plus the power of the right mentor and what a marketer says at middle school career day.
Thanks to Xpressdocs for helping us spread the awesome, yo!
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
338 episodes
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