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70 – CONTENT: How Is It Like a Product?
Manage episode 239737555 series 2158648
Content provided by Jared Johnson and Shift Forward Health. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jared Johnson and Shift Forward Health or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Matt Bakaitis, senior director for digital marketing at Cleveland Clinic, continues our preview of this year’s Content Marketing World Health Summit. Can your content marketing achieve its potential if structured as a series of projects? Matt explains why the answer is no. A project-based approach to content marketing gets the job done but won’t result in exceptional or even differentiated content. Don’t forget to enter HCRAP100 for $100 off when you register! And yes, that is the best discount code ever!
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See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
339 episodes
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Manage episode 239737555 series 2158648
Content provided by Jared Johnson and Shift Forward Health. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jared Johnson and Shift Forward Health or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Matt Bakaitis, senior director for digital marketing at Cleveland Clinic, continues our preview of this year’s Content Marketing World Health Summit. Can your content marketing achieve its potential if structured as a series of projects? Matt explains why the answer is no. A project-based approach to content marketing gets the job done but won’t result in exceptional or even differentiated content. Don’t forget to enter HCRAP100 for $100 off when you register! And yes, that is the best discount code ever!
Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
339 episodes
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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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