306: Sturdy McKee, PT: Core Values & Vision

Healthy Wealthy & Smart

LIVE from the Net Health Event at the Private Practice Section Meeting in Chicago, Sturdy McKee joins me on this episode to discuss finding your core vales and your vision as components of business management. Sturdy is a business coach, entrepreneur and business owner who also happens to be a physical therapist and private practice owner. As a business coach and instructor, Sturdy brings the practical knowledge of owning, operating and growing businesses, combined with extensive training and learning, to clients who want to improve their business operations and achieve their personal and business goals.

In this episode, we discuss:

-Current challenges facing the physical therapy profession

-What is a vision of meaning?

-The top three qualities Sturdy looks for in job candidates

-How to motivate employees with Key Performance Indicators

-And so much more!

Sturdy stresses that a vision for your business should be put into practice daily in order to get your team members fully aligned behind it. He stresses, “You don’t want core values to be aspirational. You don’t want them to be things you hope for and want to do some day—They need to be actual rules you live by now.”

New physical therapy graduates are skilled in treatment and clinical judgment, however, they have had limited opportunities to develop softer skills such as communication and developing patient rapport. Sturdy advises new graduates, “You don’t go work on the strongest muscle group, you work on the stuff that isn’t.”

Coaches of athletic teams share many similarities with business leaders and many coaching tactics can be applied to business management. Most importantly, Sturdy has noted that, “[Coaches] don’t focus on the outcome, the metric, what they focus on is the process.”

For more information on Sturdy:

Sturdy is a business coach, entrepreneur and business owner who also happens to be a physical therapist and private practice owner. His “Why” is to help people succeed. He has a special place in his heart for physical therapist entrepreneurs and private practice owners. As a business coach and instructor, Sturdy brings the practical knowledge of owning, operating and growing businesses, combined with extensive training and learning, to clients who want to improve their business operations and achieve their personal and business goals.

Sturdy created and taught “Clinicient University”, a 2 day business crash course for Clinicient client owners and operations executives. Attendees of this 2-day course realized an average increase in revenue of 8.9% in the first 3 months following attending with the top of the range at 22%.

Sturdy has served as an EO Accelerator Mentor, helping business owners define their vision, mission and values, as well as achieve their business goals. He spent the last year building a team of business coaches at Clinicient, an EMR & Revenue Cycle Management company for physical, occupational and speech therapists.

Sturdy finds immense satisfaction in coaching and working with business owners and executives to help them achieve their business and personal goals.

Resources discussed on this show:

Jim Collins: Big Hairy Audacious Goal

New Zealand All Blacks

Kelly Duggan LinkedIn

PPS Conference

Sturdy McKee LinkedIn

Sturdy McKee Twitter

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Have a great week and stay Healthy Wealthy and Smart!

Xo Karen