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Discussing Chapter 11: ’Value from Marketing Automation’ with Jesper Lindeberg, Head of CRM at Miinto.com
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In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 11 ’Value from Marketing Automation’ with Jesper Lindeberg, Head of CRM at Miinto.com
Jesper has been a part of personalization and CRM at Miinto.com for several years now and is the primary architect of the huge growth that Miinto.com has had in their revenue coming from Marketing Automation. There's really no one better to talk about this chapter and share his experiences.
In the episode we cover the following points:
- Jesper's background from Miinto.com, Saxo.com and the agency days
- What kind of company Miinto.com is
- Jesper's experience working with personalization and how they go about it at Miinto.com
- How the two forms of insights - moments of truth and messages - compare when seeking value from marketing automation
- How value creation in MA compares to more seasonal campaign revenue
- How MA can also lead to Cost savings
- What the most effective flows are
- How Miinto are looking at generative AI for personalization
- Jesper's own favourite example of personalization that he's experienced personally (or almost experienced...)
Based on Rasmus Houlind's latest book ’Hello $FirstName - Profiting from Personalization’
Watch the full Episode with video on Youtube here.
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
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