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Episode 66: Tom Gerace On Selling Software In A Post-Advertising World
Manage episode 201872393 series 1182004
In this episode we spoke to Tom Gerace, founder and CEO of Skyword, a leading content marketing platform and services company. Tom is a longtime entrepreneur and co-author of the book Storynomics: Story-drive Marketing in the Post-Advertising World. Tom joined us to discuss approaches to marketing and selling software in a post-advertising world.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit helpingsells.substack.com
355 episodes
Manage episode 201872393 series 1182004
In this episode we spoke to Tom Gerace, founder and CEO of Skyword, a leading content marketing platform and services company. Tom is a longtime entrepreneur and co-author of the book Storynomics: Story-drive Marketing in the Post-Advertising World. Tom joined us to discuss approaches to marketing and selling software in a post-advertising world.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit helpingsells.substack.com
355 episodes
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