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Content provided by Bill Cushard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bill Cushard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Episode 70: Brandon Bruce on Why 40% of CRM Projects Fail
Manage episode 205924787 series 1182004
Content provided by Bill Cushard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bill Cushard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
CSO Insights found that of companies that push through a CRM software implementation, less than 40% of organizations achieve full scales end-user adoption. That is what Brandon Bruce, COO and Co-founder of Cirrus Insight, tells us in this episode of Helping Sells Radio. We talk about why software projects fail and how to turn them around. He details all of this in his book, "The Shelfware Problem: A Guide to CRM Adoption."
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit helpingsells.substack.com
355 episodes
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Manage episode 205924787 series 1182004
Content provided by Bill Cushard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bill Cushard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
CSO Insights found that of companies that push through a CRM software implementation, less than 40% of organizations achieve full scales end-user adoption. That is what Brandon Bruce, COO and Co-founder of Cirrus Insight, tells us in this episode of Helping Sells Radio. We talk about why software projects fail and how to turn them around. He details all of this in his book, "The Shelfware Problem: A Guide to CRM Adoption."
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit helpingsells.substack.com
355 episodes
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Similar to Helping Sells Radio
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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…
continue reading
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continue reading
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…
continue reading
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continue reading
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continue reading
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…
continue reading
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