Higher Ed Live: Special Edition - Why You Should Market to Working Adults

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Manage episode 218330205 series 2361471
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If you have ever lived with an 17 or 18 year old, you have seen the stacks and stacks of direct mail pieces from colleges. Most colleges and universities are comfortable marketing to this audience. But there is another, very large, market of working adults who also enroll in college. Find out why you should consider marketing to this audience and how it changes your strategy.

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