Higher Ed Live: Special Edition - Why You Should Market to Working Adults


Manage episode 218330205 series 2361471
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

If you have ever lived with an 17 or 18 year old, you have seen the stacks and stacks of direct mail pieces from colleges. Most colleges and universities are comfortable marketing to this audience. But there is another, very large, market of working adults who also enroll in college. Find out why you should consider marketing to this audience and how it changes your strategy.

370 episodes available. A new episode about every 6 days averaging 48 mins duration .