Marketing Live - The Path to a New Brand Story: Sweet Briar College

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Manage episode 222339310 series 2361471
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Learn how Sweet Briar College changed the narrative from “the school that nearly closed in 2015” to one of confidence, courage, and grit through a comprehensive marketing effort, including thorough constituent research, a refreshed brand platform, and an ongoing advertising campaign.

370 episodes available. A new episode about every 6 days averaging 48 mins duration .