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LIVE from #CASESMC - Insights from Behavioral and Social Alumni Data
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Higher Ed Live is thrilled to partner with the CASE Social Media and Community conference to stream three sessions live from Miami. Read more about the event: http://www.case.org/Conferences_and_T... Ten years ago, Stanford built and began using the Relationship Model, a behavioral segmentation of all alumni. We'll share insights and discoveries from this effort you can put to use to better understand your own constituency and reach your own goals. Not only have we found new segments of alumni that don't engage with the university in traditional ways, we've started to better understand them through social. Bring home a new lens to look at your own prospect discovery, targeting, marketing, program development efforts, and perhaps even see how social might move (or already is moving) the needle in ways you never imagined.
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