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Marketing Live - Centralized Decentralization
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The highly decentralized nature of colleges and universities can make it challenging for higher ed marketers to drive effectiveness and efficiency across their institutions. Central marketing and communications staff cannot necessarily “control,” they must “influence.” But how? In this episode, communications leaders from NC State and Tulane will discuss how their teams have provided leadership, spurred collaboration, and generated tangible results in their decentralized environments – covering everything from a brand refresh to managing the web space.
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