How to Use Butterfly Moments in Your Content to Captivate Customers

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How to Use Butterfly Moments in Your Content to Captivate Customers

How do you write about what you do so that it: a) sells the value of what you do, b) doesn t sound over the top, and c) doesn t sound like everyone else? Introducing the 4-Step copywriting technique known as: ‘Butterfly Moments’ …

Writing powerful, evocative and compelling copy doesn t have to be an elusive skill known only to a select few.

When it comes to creating content that describes what you do that makes your customer say “tell me more!” you can get there in just a few simple steps.

One of the techniques I use to teach people how to do this something I call “Butterfly Moments.”

You create a list of moments that illustrates how your product has changed your customer s life for the better. What s more, you can get there by combining 4 key elements to create a vivid image that doesn t sound over-the-top.

It s a great technique for writing distinct, noticeable copy that lets you and your product shine.

Tune in to find out

Why a BIG fear of business owners is writing copy that sounds too salesy (but the big challenge is that most people actually sell themselves short in their copy!)
The 4 key elements that create a powerful Butterfly Moment
How to identify these 4 elements for your customer and use it in when writing content

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The Show Notes

Your Butterfly Moments Downloadable Worksheet

55 episodes

#Business #Marketing #Content Marketing #Rainmaker.FM #Rainmaker.FM: The Digital Marketing #Sales Network #Careers #Podcasting Education