THE RED SWIMSUIT - THE MOST VIRAL INSTAGRAM POST EVER

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By Ben Ganz. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Brady Silverado – Cofounder and CBO (Chief Bikini Officer) Sunny Co Clothing This is the most viral Instagram marketing campaign of all time. This is the one that started it all. California-based retailer Sunny Co Clothing announced a sweet deal: Anyone who re-posted a photo of the “Pamela Sunny Suit,” a $64 Baywatch-inspired one-piece (available in red and black) and tagged the company within 24 hours, received a free suit save for shipping and handling costs. The company post was shared and tagged more than 346K times Sunny Co experienced a spike in Instagram followers from 7K to 784K.

16 episodes