Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Content provided by Home Business Podcast and Richard Henderson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Home Business Podcast and Richard Henderson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Hype Yourself – A Good Press Release is More Valuable Than Ever
Manage episode 247529969 series 1940891
Content provided by Home Business Podcast and Richard Henderson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Home Business Podcast and Richard Henderson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Hyping yourself through a good press release and press kit is more valuable than ever. Yes, as marketing fully adapts to online and social media channels, the old-fashioned press release is more critical than ever to business success. And to actually get down to hyping, you’ll need to know how to reach the right contacts to move your press release. A foundation for your press release is a good press toolkit, which can also be easily constructed for any size business.
To help us “hype ourselves,” Richard “Capt’n” Henderson and Sherilyn Colleen interview Lucy Werner (www.TheWern.com), author of Hype Yourself and founder of “The Wern PR & Design consultancy.”
Subjects discussed in Podcast include:
- What is one thing business owners can do to get into a “hype-yourself” mindset?
- Why does a new business owner or established entrepreneur need to be writing press releases?
- What are the basic building blocks of an effective press release?
- Is getting press coverage just about who you know?
- In today’s online world of PR, do you still need a “black book” of journalist contact details?
- What should you have in your basic press toolkit?
Subscribe to Home Business TV YouTube Channel (Click)
Episode Sponsor: PlasmaCam * www.PlasmaCam.com
Interview Guest: Lucy Werner, author of Hype Yourself and founder of “The Wern PR & Design consultancy.”
206 episodes
Share
Manage episode 247529969 series 1940891
Content provided by Home Business Podcast and Richard Henderson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Home Business Podcast and Richard Henderson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Hyping yourself through a good press release and press kit is more valuable than ever. Yes, as marketing fully adapts to online and social media channels, the old-fashioned press release is more critical than ever to business success. And to actually get down to hyping, you’ll need to know how to reach the right contacts to move your press release. A foundation for your press release is a good press toolkit, which can also be easily constructed for any size business.
To help us “hype ourselves,” Richard “Capt’n” Henderson and Sherilyn Colleen interview Lucy Werner (www.TheWern.com), author of Hype Yourself and founder of “The Wern PR & Design consultancy.”
Subjects discussed in Podcast include:
- What is one thing business owners can do to get into a “hype-yourself” mindset?
- Why does a new business owner or established entrepreneur need to be writing press releases?
- What are the basic building blocks of an effective press release?
- Is getting press coverage just about who you know?
- In today’s online world of PR, do you still need a “black book” of journalist contact details?
- What should you have in your basic press toolkit?
Subscribe to Home Business TV YouTube Channel (Click)
Episode Sponsor: PlasmaCam * www.PlasmaCam.com
Interview Guest: Lucy Werner, author of Hype Yourself and founder of “The Wern PR & Design consultancy.”
206 episodes
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Similar to Home Business Podcast
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Where real startup founders pitch to real investors—for real money. Forget everything you think you know about the world of venture capital. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
…
continue reading
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