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291 | From Marketing Roadblocks to Scalable Growth | with Rob Schutz

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Manage episode 435045499 series 2470924
Content provided by Shopify Expert Chase Clymer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shopify Expert Chase Clymer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Rob Schutz is the founder of Snagged, where he helps entrepreneurs, startups and established businesses acquire premium domain names.

Rob is also co-founder of Ro, the DTC health platform, and employee #7 + former VP of Growth at Bark, where he helped grow the company from $0 to a $100M in run rate. He started his career in healthcare consulting, helping hospitals transition to digital EMRs.

Rob then started a daily deal company called What’s the Deal that he sold to kgb, where he transitioned to his career in marketing and user acquisition.

To date, Rob has snagged domains for Reddit co-founder Alexis Ohanian, Lyft co-founder John Zimmer, Y Combinator CEO Garry Tan, ex-Twitter CEO Parag Agrawal, Pinterest co-founder Ben Silberman, Capser co-founder Philip Krim, and many more.

In This Conversation We Discuss:

  • [00:49] Intro
  • [01:38] Pivoting from healthcare tech to digital marketing
  • [02:33] Entering growth marketing with Bark in 2012
  • [03:13] Navigating early paid search and social channels
  • [04:03] Learning from early Facebook ad strategy mistakes
  • [04:45] Tapping into Instagram communities for traction
  • [05:33] Priorities that led to a new startup journey
  • [06:23] Meeting co-founders with complementary skills
  • [07:57] Starting Ro with a mission to break taboos
  • [09:42] Adapting proven strategies to new health market
  • [11:04] Overcoming hurdles with Google & Meta ad policies
  • [12:37] Balancing confidence with product market challenges
  • [13:54] Episode sponsors
  • [17:07] Overcoming privacy policies in healthcare startups
  • [19:23] Transitioning to domain expertise with Snagged
  • [21:52] Establishing trust with high-value domain names
  • [22:51] Balancing domain costs with business stage
  • [24:03] Flexible domain deal structures and outcomes
  • [26:14] Creative domain acquisition strategies with Rob

Resources:

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  continue reading

423 episodes

Artwork
iconShare
 
Manage episode 435045499 series 2470924
Content provided by Shopify Expert Chase Clymer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shopify Expert Chase Clymer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Rob Schutz is the founder of Snagged, where he helps entrepreneurs, startups and established businesses acquire premium domain names.

Rob is also co-founder of Ro, the DTC health platform, and employee #7 + former VP of Growth at Bark, where he helped grow the company from $0 to a $100M in run rate. He started his career in healthcare consulting, helping hospitals transition to digital EMRs.

Rob then started a daily deal company called What’s the Deal that he sold to kgb, where he transitioned to his career in marketing and user acquisition.

To date, Rob has snagged domains for Reddit co-founder Alexis Ohanian, Lyft co-founder John Zimmer, Y Combinator CEO Garry Tan, ex-Twitter CEO Parag Agrawal, Pinterest co-founder Ben Silberman, Capser co-founder Philip Krim, and many more.

In This Conversation We Discuss:

  • [00:49] Intro
  • [01:38] Pivoting from healthcare tech to digital marketing
  • [02:33] Entering growth marketing with Bark in 2012
  • [03:13] Navigating early paid search and social channels
  • [04:03] Learning from early Facebook ad strategy mistakes
  • [04:45] Tapping into Instagram communities for traction
  • [05:33] Priorities that led to a new startup journey
  • [06:23] Meeting co-founders with complementary skills
  • [07:57] Starting Ro with a mission to break taboos
  • [09:42] Adapting proven strategies to new health market
  • [11:04] Overcoming hurdles with Google & Meta ad policies
  • [12:37] Balancing confidence with product market challenges
  • [13:54] Episode sponsors
  • [17:07] Overcoming privacy policies in healthcare startups
  • [19:23] Transitioning to domain expertise with Snagged
  • [21:52] Establishing trust with high-value domain names
  • [22:51] Balancing domain costs with business stage
  • [24:03] Flexible domain deal structures and outcomes
  • [26:14] Creative domain acquisition strategies with Rob

Resources:

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  continue reading

423 episodes

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