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296 | Insider Advantage: Crafting Products for Peers | with Chris Habib

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Manage episode 441424284 series 2470924
Content provided by Shopify Expert Chase Clymer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shopify Expert Chase Clymer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Chris manages the business strategy, marketing, and financials of Perfect Herbs. Under his leadership, the company has grown revenue 50%+ year-over-year, transforming from a startup into a leading national brand.

If you're an entrepreneur who sells herbal products in North America, or who's interested in launching new herbal products, you can contact Chris at chabib@perfectherbs.ca.

His company has licensed herbalists who can consult with you free of charge, make you samples to try, and help you launch your herbal product with high-quality herbs at a low cost, and with no minimum order quantities. Their customers call them "the greatest company they've ever worked with."

In This Conversation We Discuss:

  • [00:57] Intro
  • [01:44] Identifying gaps in the herbal and natural markets
  • [02:51] Targeting health practitioners via word of mouth
  • [04:39] Gaining traction by being part of the community
  • [06:42] Turning personal expertise into business success
  • [07:45] Navigating growth with a fail-fast mindset
  • [08:40] Experimenting with new products to validate markets
  • [09:40] Leveraging tech for competitive business advantage
  • [10:37] Episode sponsors
  • [13:49] Offloading manual tasks through innovative tech
  • [15:49] Transitioning from practitioners to retail markets
  • [16:57] Mastering operational excellence for clients
  • [18:30] Exploring multi-channel fulfillment strategies
  • [19:55] Segmenting audiences for targeted marketing
  • [21:13] Differentiating shoppers in diverse marketplaces
  • [22:32] Standing out through authentic self-expression
  • [24:08] Building friendly connections with customers
  • [25:53] Perfect Herbs: for passionate herbal experts

Resources:

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  continue reading

422 episodes

Artwork
iconShare
 
Manage episode 441424284 series 2470924
Content provided by Shopify Expert Chase Clymer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shopify Expert Chase Clymer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Chris manages the business strategy, marketing, and financials of Perfect Herbs. Under his leadership, the company has grown revenue 50%+ year-over-year, transforming from a startup into a leading national brand.

If you're an entrepreneur who sells herbal products in North America, or who's interested in launching new herbal products, you can contact Chris at chabib@perfectherbs.ca.

His company has licensed herbalists who can consult with you free of charge, make you samples to try, and help you launch your herbal product with high-quality herbs at a low cost, and with no minimum order quantities. Their customers call them "the greatest company they've ever worked with."

In This Conversation We Discuss:

  • [00:57] Intro
  • [01:44] Identifying gaps in the herbal and natural markets
  • [02:51] Targeting health practitioners via word of mouth
  • [04:39] Gaining traction by being part of the community
  • [06:42] Turning personal expertise into business success
  • [07:45] Navigating growth with a fail-fast mindset
  • [08:40] Experimenting with new products to validate markets
  • [09:40] Leveraging tech for competitive business advantage
  • [10:37] Episode sponsors
  • [13:49] Offloading manual tasks through innovative tech
  • [15:49] Transitioning from practitioners to retail markets
  • [16:57] Mastering operational excellence for clients
  • [18:30] Exploring multi-channel fulfillment strategies
  • [19:55] Segmenting audiences for targeted marketing
  • [21:13] Differentiating shoppers in diverse marketplaces
  • [22:32] Standing out through authentic self-expression
  • [24:08] Building friendly connections with customers
  • [25:53] Perfect Herbs: for passionate herbal experts

Resources:

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  continue reading

422 episodes

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