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Understanding the new rules of engagement for consumers in the age of conscious consumption with Kierstin De West

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Manage episode 212181210 series 2390272
Content provided by Hooked On Startups and Matthew Sullivan - Founder of QuantmRE.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hooked On Startups and Matthew Sullivan - Founder of QuantmRE.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode I chat with Kierstin De West - a leading authority on forecasting, tracking and understanding the monumental global cultural shift to sustainability and social impact in its broadest sense: the underlying trends that drive and characterize it, the influencers within in, the opportunities it presents and its impact on business, society, brands and culture. She is the founder and CEO of research and strategy consultancy Ci: conscientious innovation and the creator of its proprietary insights and data tool, The SHIFT Report.

In this episode we discuss:

Our desire for conscious consumption and how brands can respond

What are catalyst brands?

How do you price for ethics?

What is Sustainable Life Paralysis?

The rise of the empathy movement and the Mindful consumer.

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 212181210 series 2390272
Content provided by Hooked On Startups and Matthew Sullivan - Founder of QuantmRE.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hooked On Startups and Matthew Sullivan - Founder of QuantmRE.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode I chat with Kierstin De West - a leading authority on forecasting, tracking and understanding the monumental global cultural shift to sustainability and social impact in its broadest sense: the underlying trends that drive and characterize it, the influencers within in, the opportunities it presents and its impact on business, society, brands and culture. She is the founder and CEO of research and strategy consultancy Ci: conscientious innovation and the creator of its proprietary insights and data tool, The SHIFT Report.

In this episode we discuss:

Our desire for conscious consumption and how brands can respond

What are catalyst brands?

How do you price for ethics?

What is Sustainable Life Paralysis?

The rise of the empathy movement and the Mindful consumer.

  continue reading

100 episodes

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