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E88: The science of conversational copywriting with Nick Usborne
Archived series ("Inactive feed" status)
When?
This feed was archived on December 24, 2019 02:21 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 222730797 series 1137989
Content provided by Kate Toon & Belinda Weaver, Kate Toon, and Belinda Weaver. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kate Toon & Belinda Weaver, Kate Toon, and Belinda Weaver or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Why conversations make more money than pitches.
Did you know that our brain responds differently to different messages? If you don’t want to write copy that puts readers on high alert, conversational copywriting is for you.
In this episode, Belinda talks to Nick Usborne (copywriter with 40 years experience) about the shifts in copywriting and why conversational copywriting is actually right for everyone.
Tune in to learn:
- What conversational copywriting is
- The super easy way to know if you’ve written it or missed the mark
- How our brain responds to different sales messages
- Uncovering the language of our readers
- How to persuade clients that it’s the right tone for their brand
Hot Copy #E88: The craft and science of conversational copywriting with @nickusborne #copywriting #hotcopy
Click To Tweet
Listen to the podcast below:
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and big hugs to Greg from Portland for a 5-star review.
Share the meme:
About Nick
Who is Nick Usborne?
Nick Usborne is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,”.
Seth Godin says, “In a world of instant pundits and stuffed shirts, Nick Usborne stands out as an astute, insightful and original mind. He’s able to find substance when others see just fluff, and can cut right to the core of the issue.”
Connect with Nick
Useful Links:
The post E88: The science of conversational copywriting with Nick Usborne appeared first on A copywriting podcast for copywriters.
64 episodes
Share
Archived series ("Inactive feed" status)
When?
This feed was archived on December 24, 2019 02:21 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 222730797 series 1137989
Content provided by Kate Toon & Belinda Weaver, Kate Toon, and Belinda Weaver. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kate Toon & Belinda Weaver, Kate Toon, and Belinda Weaver or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Why conversations make more money than pitches.
Did you know that our brain responds differently to different messages? If you don’t want to write copy that puts readers on high alert, conversational copywriting is for you.
In this episode, Belinda talks to Nick Usborne (copywriter with 40 years experience) about the shifts in copywriting and why conversational copywriting is actually right for everyone.
Tune in to learn:
- What conversational copywriting is
- The super easy way to know if you’ve written it or missed the mark
- How our brain responds to different sales messages
- Uncovering the language of our readers
- How to persuade clients that it’s the right tone for their brand
Hot Copy #E88: The craft and science of conversational copywriting with @nickusborne #copywriting #hotcopy
Click To Tweet
Listen to the podcast below:
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and big hugs to Greg from Portland for a 5-star review.
Share the meme:
About Nick
Who is Nick Usborne?
Nick Usborne is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,”.
Seth Godin says, “In a world of instant pundits and stuffed shirts, Nick Usborne stands out as an astute, insightful and original mind. He’s able to find substance when others see just fluff, and can cut right to the core of the issue.”
Connect with Nick
Useful Links:
The post E88: The science of conversational copywriting with Nick Usborne appeared first on A copywriting podcast for copywriters.
64 episodes
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Similar to Hot Copy: A copywriting podcast for copywriters
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
Each weekday, Marketplace’s Kai Ryssdal and Kimberly Adams make today make sense. Along with our supersmart listeners, we break down happenings in tech, the economy and culture. Every Tuesday we bring on a guest to dive deeper into one important topic. Because none of us is as smart as all of us.
…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
Wake-up with America's first news - Host Gordon Deal goes beyond the headlines with the day's first look at news and business news from the U.S. and around the world; bringing a lively blend of intelligent information, humor, and expert analysis to morning radio.
…
continue reading
What's News brings you the headlines and business news that move markets and the world—twice every weekday. In about 15 minutes, get caught up on the best Wall Street Journal scoops and exclusives, with insight and analysis from the award-winning reporters that broke the stories. Hosted by Annmarie Fertoli and Luke Vargas.
…
continue reading
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