Kelsey Sheofsky - Can Glamping Make Millions? Discover How SHELTER CO. Achieved High Seven-Figure Success

How I Built My Small Business

Kelsey is the owner of Shelter-Co, a full scale event production company with luxury canvas tents and beautiful furnishings to boot, that has gained a reputation for well-designed, thoughtful, and environmentally conscious productions. Prior to starting Shelter Co, Kelsey cold-called Alison Hotchkiss of Alison Events to see if she had any job openings. After five years of working for Alison, Kelsey was ready to branch off on her own and created a tangential offering that allowed her to maintain a strong relationship with her former boss.
Shelter Co has built pop-up hotels in remote locations, produced magazine-worthy events around the country, designed VIP spaces at music festivals including Outside Lands in San Francisco and Bottleneck in Napa, run corporate retreats, built a semi-permanent outdoor, open-aired meeting "rooms" on three of Google's campuses, and has been featured on the cover of Sunset Magazine, and on The New York Times, Vogue, among many, many more.
You can check out her business' inspiring and beautiful designs on Instagram @shelterco

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Chapters

1. Kelsey Sheofsky snippet (00:00:00)

2. Intro (00:00:30)

3. Beginning of interview with Kelsey Sheofsky (00:01:36)

4. How did you get the skills to become an event producer? (00:01:55)

5. How much capital did it require to get your small business, Shelter Co, started? (00:04:53)

6. How did you get your first event production job? (00:07:25)

7. How long did it take for your event production business to become profitable? (00:08:21)

8. Manufacturing bell tents with Shelter Co (00:10:18)

9. How many tents do you have in your Shelter Co stock? (00:11:50)

10. What types of events does Shelter Co produce? (00:13:08)

11. Which event has been your most memorable? (00:15:50)

12. How do you handle the logistics of event production? (00:18:58)

13. How are your events spread out throughout the year? (00:20:50)

14. How do you approach staffing for Shelter Co? (00:21:55)

15. What has been the most complex situation that you have faced as a boss and business owner? (00:24:25)

16. How do you obtain the permits that you need for events? (00:26:30)

17. What is your philosophy on pricing events? (00:30:00)

18. What measures do you take to ensure that your clients are satisfied and to increase your chances of repeat business? (00:32:29)

19. How do you maintain the quality and condition of your tents and furnishings? (00:34:15)

20. How do differentiate yourself competitors in the industry? (00:37:28)

21. Collaboration with other event producers (00:39:42)

22. Who is the one that is designing the look of your tents and furnishings? (00:40:21)

23. What is the vision for the future of Shelter Co? (00:41:35)

24. What has been your most lucrative job? (00:43:00)

25. What advice do you have for others interested in becoming event producers or glamping rentals? (00:45:15)

26. What advice do you have for your younger self? (00:46:57)

27. Key Takeaways (00:47:55)