Léo Le Ster on creativity in campaigning

How I Learned to Love Shrimp

Léo Le Ster is a campaigner at L214, a French NGO focused on helping farm animals. Léo talks to us about L214’s creative campaigning tactics and the importance of open and collaborative brainstorming when it comes to generating new ideas.

Léo gives us an update on the state of the movement in France and insight into their organisation with a multi-tactic approach from investigations and campaigning to education programmes and lobbying.

Relevant links to things mentioned throughout the show:

• John Cleese on creativity
• BBC Connections on inventions
• Peter Singer book on Henry Spira – Ethics into Action
• Burger King campaign
• Le Gaulois campaign with a specially designed truck
• Transparency on L214 funds
  • 9 million € budget in 2023. 100 employees. Equal salary for everyone. French median salary.
  • 76% of funding comes from donations. 16% from the Open Philanthropy
  • 78% of our funding goes to our missions. 15% operating costs. 6% fundraising.
• Aaron Ross CARE talk on negotiation
• L214 Politique Animal website – Database of MPs positions on animals

00:00 // Intro
02:55 // A recent mistake others can learn from
05:51 // Origin of L214
11:44 // Creative campaigning
26:59 // Brainstorming
32:24 // Seriousness and playfulness
40:14 // Meat consumption by 2030
44:45 // L214 Education programme
48:19 // Politics in France
57:44 // Campaigns during Olympic Games and Tour de France
01:05:17 // Closing questions

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