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Brand building in a Post-Truth World: EP35 w/ Scott Baradell

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Manage episode 356547297 series 3394528
Content provided by Josh Becerra. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Becerra or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Scott Baradell is a writer, entrepreneur, and seasoned c-suite executive with experience in journalism and PR. Scott is the CEO of his agency, Idea Grove, and is the author of “Trust Signals: Brand building in a post-truth world.”

Scott joins Josh Becerra in episode 35 to discuss building brand trust in a world of fake news and gatekeeping. He shares the history of brand trust and gives an in-depth explanation of brand building in a post-truth world. Plus:

  • The three kinds of trust signals: website, inbound, and SEO
  • When spending marketing dollars, go with your research - not your gut
  • The growth system acronym: T.R.U.S.T

Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

  continue reading

58 episodes

Artwork
iconShare
 
Manage episode 356547297 series 3394528
Content provided by Josh Becerra. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Becerra or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Scott Baradell is a writer, entrepreneur, and seasoned c-suite executive with experience in journalism and PR. Scott is the CEO of his agency, Idea Grove, and is the author of “Trust Signals: Brand building in a post-truth world.”

Scott joins Josh Becerra in episode 35 to discuss building brand trust in a world of fake news and gatekeeping. He shares the history of brand trust and gives an in-depth explanation of brand building in a post-truth world. Plus:

  • The three kinds of trust signals: website, inbound, and SEO
  • When spending marketing dollars, go with your research - not your gut
  • The growth system acronym: T.R.U.S.T

Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

  continue reading

58 episodes

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