How She Created Her Brand Message


Manage episode 236481117 series 2462085
By Tasha Booth. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

When you hear the word “branding,” do you automatically think of color palettes and font pairings? I have to admit that I do, but my guest today, Caroline Pigott is going to share with us why your brand message needs to come before all the pretty things. She is an Ideal Client Attraction Consultant and Business Coach whose passion it is to help service-based businesses feel excited about their vision again, attract their dream clients, and position themselves as the go-to person in their industries.

When you’re an entrepreneur, you are creating your own personal brand. That means that your marketing is more personal, and it is important to do marketing in a way that you feel good about. That’s where your brand message comes in. Today, we talk about:

  • What a brand message is
  • What a brand message helps you do
  • Which 3 key things go into creating your brand message
  • One thing you can do this week to start solidifying your brand message

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76 episodes