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144: General Motors - Alfred Sloan - From a simple draftsman to a multi-millionaire Automobile icon
Manage episode 360376622 series 1255894
William Durant started General motors, but it almost came close to shutting down. Then Alfred Sloan stepped in. He adopted a different approach than his competitors to sell his cars. The strategy worked and sales took off.
GM ultimately became a multi-billion dollar company. Let us check out their story.
151 episodes
Manage episode 360376622 series 1255894
William Durant started General motors, but it almost came close to shutting down. Then Alfred Sloan stepped in. He adopted a different approach than his competitors to sell his cars. The strategy worked and sales took off.
GM ultimately became a multi-billion dollar company. Let us check out their story.
151 episodes
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