HTFS 039: The Art of StorySelling Pt.2 – Dom Cappuccilli

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By Matthew Carrier: Business, Entrepreneur, and Life Coach to the Successful Failures, Matthew Carrier: Business, and Life Coach to the Successful Failures. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

The Art of StorySelling

Telling a good story often comes down to how well the author relates to the audience.

How do you tell a good story?

In this episode of How to Fail Successfully Dom shares how every good movie is now ruined for him because he has identified the 4 pieces to a great story. Listen as Dom breaks down Star Wars and shows how crucial it is that every story includes these 4 different pieces.

Who is Dom Cappuccilli?

Dom Cappuccilli has helped hundreds of entrepreneurs to not only tell a better sales story, but also built many of their sales efforts from the ground up. He combines the power of a trained storyteller with the real world experience of an elite salesperson. In fact, he became an elite salesperson because he was a trained storyteller.

After 10 years as a reporter, author and screenwriter, Dom found his calling when he rewrote the sales story of a fast-growing healthcare company and doubled their revenue in six months. From there, he quickly rose to be a sales leader at unicorn startup ZocDoc – currently valued at $1.8B – before going to Arches Technology where he created and sold an entirely new healthcare technology product to health systems.

During his time in the startup and small business world, Dom met many founders and was amazed that almost all of them were succeeding in spite of their sales effort and strategy, not because of it. The Clean Sell was born soon thereafter and in time since its founding has helped hundreds of entrepreneurs to not only tell a better sales story, but also built many of their sales efforts, processes and teams from the ground up.

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39 episodes