How Grill Rescue Got Tens Of Millions Of Views

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Manage episode 299029324 series 2921315
By Joseph Wilkins & Parker Krynen, Joseph Wilkins, and Parker Krynen. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

34 million views and counting! Learn how Grill Rescue took an ad mostly shot on an iPhone to virality with trial and error. Grill Rescue was invented by firefighter Scott Mobley and his co-creator Anthony Tranchida as an alternative to the harmful wire brushes people use to clean their grills. They turned to the same heat-resistant fiber that’s used in firefighter gear to arrive at a new way to get those grates clean—with steam. No more rogue bristles, no more elbow grease.

23 episodes