How To Research & Create Your Customer Avatar

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Manage episode 291507459 series 2921315
By Joseph Wilkins & Parker Krynen, Joseph Wilkins, and Parker Krynen. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In today's episode, Joseph and Parker discuss how to find your customer through market research. A customer avatar is essential for a hero video as you will want to establish who you are selling your product or service to well before production begins on a video advertisement.

23 episodes