How Would You Beat Coronavirus Using Jobs-to-be-Done?

How Would You Beat?

In this episode, during a pandemic, we look at how you can use JTBD to beat the coronavirus. We usually focus on a company as a competitor, but we wanted to ask the question, "can JTBD be useful for companies during a pandemic?" JTBD is based on the premise that your customer's JTBD is stable, but the coronavirus has caused extensive changes to markets in just a few weeks. We explore how you can use JTBD to adjust your product strategy to respond to rapid market changes.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Coronavirus with Jobs-to-be-Done:
00:00 Jay Haynes and Jared Ranere give an overview of how the pandemic has effected product strategy development and how JTBD theory can help.
04:31 Jay and Jared analyze airlines as an example of JTBD theory.
10:26 Jay expands the discussion to the hospitality industry with restaurants and AirBnb.
12:44 Jay and Jared talk about how various companies could expand their market to better accommodate a post-covid world.
19:20 Jay and Jared discuss how even in bleak situations there are always needs to fill.
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✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

Chapters

1. Jay Haynes and Jared Ranere give an overview of how the pandemic has effected product strategy development and how JTBD theory can help. (00:00:00)

2. Jay and Jared analyze airlines as an example of JTBD theory. (00:04:31)

3. Jay expands the discussion to the hospitality industry with restaurants and AirBnb. (00:10:26)

4. Jay and Jared talk about how various companies could expand their market to better accommodate a post-covid world. (00:12:44)

5. Jay and Jared discuss how even in bleak situations there are always needs to fill. (00:19:20)